Allied Blenders and Distillers (ABD), India’s third-largest spirits company by volume, has announced the launch of Golden Mist French Brandy in Karnataka, marking its entry into the fast-growing prestige brandy segment. Blending French craftsmanship with Indian expertise, Golden Mist offers a smooth, rich experience, strengthening ABD’s premium non-whisky portfolio and reaffirming its commitment to product diversification and innovation.

The prestige brandy segment in Karnataka is expanding rapidly, growing at 13.1%—outpacing the overall brandy market’s high single-digit growth. Golden Mist enters this vibrant market at a time when consumers are seeking authentic, high-quality mid-premium offerings.

Crafted for today’s sophisticated consumers, Golden Mist is aged in French oak casks, delivering a deep amber hue, a luxurious mouthfeel, and a complex flavour profile featuring grape notes, liquorice, honey, and delicate spices.

Golden Mist also introduces a unique packaging innovation—the 180 ml "Hippy pack"—the only offering of its kind in the segment. Designed in an elegant gold finish, the Hippy pack embraces southern culture while enhancing Golden Mist’s distinct identity in the prestige brandy category.

Commenting on the launch, Alok Gupta, Managing Director of Allied Blenders and Distillers, said, “Golden Mist embodies what today’s Indian consumer demands: heritage, authenticity, and a superior taste experience at an attractive price point. By blending traditional French brandy-making techniques with Indian preferences, we are proud to introduce a brandy that truly resonates with evolving tastes. This launch aligns with our goal of strengthening our presence in the Prestige and Above segment.”

Golden Mist will be available across Karnataka in four pack sizes:

750 ml priced at ?970

375 ml priced at ?485

180 ml priced at ?235 (available in both glass bottle and Hippy pack)

90 ml priced at ?120